Saturday, January 28

the submarine channel: the art of pho.

I'm sorry but this is just so cool. You don't even know what you're in for. Follow this link here

We featured it on It's Nice That last week after the Submarine Channel sent it through - I'd never heard of them but turns out they're an absolutely brilliant studio based in Amsterdam who are all about producing seriously lovely, seriously "genre-defying" stories (they're words, but not unjustified). Watch a few. But watch this one first. It's just, so good. You will have fun - I promise.

To amp your enthusiasm up just a little bit more I'll quote the press release. If this rampant enthusiasm and shameless over use of food-related phrases doesn't batter you into submission then, well, I guess it's a lost cause.

And I quote:

"We here at Submarine Channel might be an Amsterdam based online platform that are 
all about motion graphics and visual culture but that’s not to say we don’t love all the 
senses. We get how sound and touch can create intrigue and enhance stories.

It's a pity technology has yet to allow us to transcend the scent
and taste barriers over the web, as we’ve concocted something truly
delectable with our latest project… May we introduce you to the “The Art
of Pho”, our brand new interactive motion comic based on the debut graphic
novel by award winning British illustrator Julian Handshaw.

We invite you to take a look at our serial consisting of 8 episodes
lasting 2.5 minutes each of an interactive adventure that is slippery,
sweet, sour and just a little bit spicy.

Subtle, lyrical and earthy, “The Art of Pho” motion graphic will take you
on a quirky, floating journey through Ho Chi Minh City with our main man,
Little Blue, as he masters the art of making Pho, Vietnam’s ubiquitous
hybrid noodle-soup.

Just like the marvelous meaty dish, our motion comic has a huge depth of
flavour, weaving themes like self-discovery, love, travel, identity and
friendship into the story broth.

You can start slurping away on this sumptuous tale at"

Yeah so it I think you get the point pretty quickly. It's about soup! Get it? Soup! Great! I lapped it up anyway. You'll see why. 

The Submarine Channel -

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